Digital Merchandising Analyst

L.L.Bean is seeking a Digital Merchandising Analyst for our Marketing E-Commerce Department. This individual would be responsible for leading marketing activities that optimize both the experience of visitors on our website and the experience of traffic driven to the site by our marketing programs. Key in driving site taxonomy strategy and in establishing landing page best practices, with the goal of improving brand perception, acquiring buyers and driving demand.
Work with insights team and website traffic driving programs to identify optimal landing experiences and execute on this strategy.
Partner with site testing and usability teams to develop landing page and site hierarchy testing roadmap.
Product categorization strategy, analysis, and optimization.
Optimize site navigation through new hierarchy and page creation (as needed), and both setting and executing the strategy for updates to site navigational links.
Identify the information a customer needs to know about a product to feel comfortable transacting and partner across the organization to ensure the appropriate information is available to customers.
React to business trends and website performance issues.
Best practice research.
Develop proficiency in the use of proprietary and industry standard tools and resources to drive site optimization through ongoing analytics and optimization.
Partner with internal stakeholders across Merchandising, IS, Creative, Insights and Marketing to optimize the Digital Merchandising program to support business goals and ensure a positive customer experience.
Manage vendor relationships with minimal oversight as needed.
Assume additional responsibilities as requested.
Health and Safety Requirement: Every employee is responsible for contributing to a safe and healthy workplace. Employees are expected to be active participants in health and safety by following all safety policies and procedures reporting unsafe conditions or at-risk behaviors to leadership and conducting work in a safe manner. Those in a leadership role are also expected to model safe behaviors evaluate risk and ensure that risks are reduced to acceptable levels.
Able to provide in depth analysis and make recommendations for improvement
Highly organized and proactive in finding (sometimes creative) solutions to issues
Able to work in a dynamic, fast-paced, changing business environment
Able to think strategically and execute tactics flawlessly
Able to prioritize and adhere to deadlines while juggling the demands of multiple projects
Able to communicate clearly, persuasively, and diplomatically to a wide range of audiences.
A positive team player with excellent interpersonal skills
Proficient in Microsoft Excel, Word and PowerPoint and with business intelligence systems (Adobe Omniture, Google Analytics, Tableau)
Able to manage vendor relationships
Able to undertake some travel, as required
Education Level: Bachelors Degree
Experience Level: 5 to 7 years
Each year Forbes Magazine compiles a list of U.S. companies that are the best at making employees feel happy and inspired. For the third year in a row, L.L.Bean made Forbes' coveted list, the highest ranked in the clothing, shoes and sports equipment retailer category. These awards were achieved in part due to the corporate culture and unique benefits we offer our employees. Below is a partial list of what is offered to those who join L.L.Bean:
An excellent total compensation package
401(k) retirement savings plan with generous matching funds
Comprehensive medical, dental and vision plans for employees, spouses and domestic partners, including dependents up to the age of 26
Pre-tax flexible spending accounts for qualified health care and dependent care costs.
Life and disability insurance for employees, spouses and domestic partners
Flexible PTO earned to cover vacation, personal and holiday hours
Ability to purchase additional PTO
Tuition reimbursement program
Outdoor experience days for qualified positions
Discounts on Outdoor Discovery School adventures
Generous discounts on L.L.Bean merchandise
Access to L.L.Bean Fitness facilities and health and wellness activity classes
Shop at the Employee Store and utilize the equipment loan program at the Employee Use Room
Access to L.L.Bean cabins and tent sites at Rangeley Lake through internal quarterly lottery
Benefit eligibility varies according to employment status, level and location. For more details, please visit our website at llbeancareers.com and refer to the benefits section.
We recognize the importance of diversity in creating a better world and a stronger organization. L.L.Bean is an equal opportunity employer.

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