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Sr. Analyst - Email Marketing

Company Name:
L. L. Bean, Inc.
L.L.Bean has been a trusted source for quality apparel, reliable outdoor equipment and expert advice for over 100 years. Leon Leonwood Bean (L.L. Bean) founded his business in 1912 on a passion for the outdoors, a profound belief in honesty, and an unwavering commitment to quality and customer satisfaction. Since we opened for business, the principles of innovation, integrity, service and respect have helped develop our brand and fueled our success.
L.L.Bean is searching for a Senior Analyst, Email Marketing to join our Corporate Marketing team in Freeport, Maine. This person is responsible for the development, execution, reporting, and ongoing management of email marketing campaigns that drive demand, profit, and customer file growth. This role requires a passion for marketing; an analytical mindset; an ability to lead the execution of complex projects and a track record of achieving ambitious results.
This person will partner with cross-functional peers to develop, plan, execute, and report on L.L.Bean's email campaigns in line with business goals, and will lead the development of new strategies. This person will drive optimization efforts to serve L.L.Bean customers with a compelling and relevant email experience while fully leveraging new industry capabilities and technologies.
Drive the development of new email strategies with a focus on providing relevant, personalized experiences in email.
Manage and optimize existing email strategies. Develop robust testing plan and lead testing execution and analysis.
Execute and/or validate customer selections for ongoing email efforts.
Lead strategy and implementation of advanced segmentation and targeting capabilities.
Provide strategic direction and business ownership of IT projects relating to email.
Partner with design and copy teams and email content analysts to optimize email content.
Manage relationships with new and existing external vendors.
Monitor and communicate email program performance; regularly recommend and implement program improvements based on learnings.
Analyze financial considerations, develop marketing forecasts, estimate costs, and manage budgets.
Monitor industry trends and integrate into program strategy.
Participate in the development of long term plans.
Assume additional responsibilities as requested.
Health and Safety Requirement: Ensures compliance with the L.L.Bean comprehensive Health and Safety program by knowing and following all safety guidelines, policies, procedures and expectations. Takes immediate and appropriate action to rectify any unsafe conditions. Ensures compliance of front line employees with comprehensive Health and Safety program.
Demonstrates a track record of achieving ambitious results
Ability to develop and execute advanced strategic marketing plans
Exceptional ability to develop and manage relationships internally and externally
Advanced analytical skills with the ability to interpret data and develop action plans at the project and/or program level
Ability to define, scope and resolve business opportunities and problems in an organized and comprehensive manner
Ability to communicate clearly, persuasively, and diplomatically to a wide range of audiences (both written and verbal communications)
Skilled at getting buy-in across functional areas and senior management
Creative; idea generator and problem solver
Highly organized, strong attention to detail, and ability to meet deadlines consistently; proven ability to develop and implement complex marketing projects and to juggle multiple priorities
Able to develop operating budgets and forecasts
Proactive, self-starter. Ability to take ownership of a goal and deliver results.
Able to mentor other staff
Team player, flexible, able to adapt to change
Thrives in a dynamic, fast-paced, changing business environment
Extraordinary sense of possibility; embraces new ideas
Passion for multichannel marketing and desire to stay on top of industry trends
Email marketing experience preferred
Strong understanding of the L.L.Bean outdoor brand positioning preferred
Education Level: BA/BS or equivalent
Experience Level: 5 to 7 years in similar field
L.L.Bean offers a competitive salary and benefits package including medical, dental, 401(k), and a significant (25-40%) discount. For more details, please refer to the benefits section on our website at
We recognize the importance of diversity in creating a better world and a stronger organization. L.L.Bean is an equal opportunity employer.
Date: 2014-03-20
Country: US
State: ME
City: Freeport
Postal Code: 04033

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